Jenny asks…
How much do advertising usually pay per click while advertising online?
How much do advertising usually pay per click while advertising online? I know that depends on the industry and on the product that one is advertising but if one were to advertise an online business, how much is she/he expected to pay per click if chooses the pay-per-click option?
admin answers:
This is up to you…
You can bid from $0.10 to more…
But before that, you must have to know, how much you will get from your product…
Be careful of your bid…
If you do it wrong, you will waste you money…
Betty asks…
How does pay per click work? How can someone pay $40 for one click?
I know that the person or company is willing to pay per click but how can some companies are willing to pay so much per click? What is their limit? I’ve seen ppc as high as $40 a click…..at this rate….1000 clicks a day can really set them back.
admin answers:
I imagine some (large) companies are willing to take that risk.
The cost of PPC depends on the competition for the keyword and the reward a potential lead may bring in to the business.
Sandy asks…
How much should I charge for pay per click advertising with my website?
I usually charge $100 a month -flat rate- on my website for advertising. I currently have a client that wants pay per click. I have no problem tracking the clicks- but I am not sure what a fair rate is- or if there is a customary range depending on your site’s street cred.
admin answers:
To define how much should you charge for every click you have to answer two questions first:
1. How much should you charge for 1 CPM (Cost per Thousand impressions)
2. What is the average click-through ratio of your website (number of clicks / number of impressions)
Usually the cost per CPM varies between $ 0.5 and $ 10. That has to do with how much targeted is the audience which is exposed to the advertising message. If your site has a specific visitors profile then you can select a price that is closer to $ 10 per CPM.
The average click-through ratio is about 5%, of course this varies a lot and depends on many factors like the effectiveness of the advertising message, the banner attractiveness etc. Supposing that the average click-through ratio of your website is 5% then the charge per click should be between $ 0.01 to $ 0.2. Again if the visitors of your site constitute a specific target group then the $ 0.2 per click is just fine.
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