Joseph asks…
How to use mobile marketing to reach your audience/customers?
Mobile phones are everywhere today and people almost always have their cell phones with them. Has anyone used mobile marketing to reach your customers? What do you think should be the factors to consider when using mobile marketing? What will work and what will not work — especially from the perspective of the small business owner? Is it something that business owners need to try NOW or should small businesses let the big boys try it out first?
admin answers:
I would recommend you hold off. Its still very expensive and the volume is not there. Targeting is not where is should be yet. And contrary to what you hear – many large advertisers are not using mobile. People are still scared and don’t know how to effectively use it. There is one cheap efficient way to use mobile – Google Mobile. You can have a sponsored link in appear on mobile phones if you have an adwords account. Its pretty cheap and you pay per click.
Media Post (advertising publication) has a great online publication on mobile – http://publications.mediapost.com/index.cfm?fuseaction=Articles.showTodaysEdition&art_type=38
Donald asks…
Can anyone recommend a good mobile marketing sms company?
I am thinking of text message marketing plan for restaurant and I am looking for a good mobile marketing sms company to test out my text message marketing campaign. I am doing as much research as I can and if anyone has great tips and ideas and would like to contribute please go right ahead.
admin answers:
First I want to let you know you are heading in the right direction for thinking about text message marketing. Text message marketing is taking off, just like anything whoever get in first will reap the reward before the competition does.
I understand you are trying to test out text message marketing campaign to promote a restaurant, this is a great ideas as you can advertise to existing and potential customers at the restaurant and invite them to receive promotions and discount via text messages.
In order to get customers to subscribed to received discount or promotion, the idea is to provide them with compelling offer such as free drink, free desert, free coffee or other free beverage etc… To engage them to take the desire action. The good thing about text message marketing is once customers subscribed, they get added to the database and you can market to them later in future by sending them more promotion updates via text message.
You can go to the link below to see how it works.
Http://www.mobikas.com/howitworks.html
You need a good text message marketing company to provide you with a robust solutions to capture subscribers data and to provide you with the efficiency to communicate effectively with hundreds or thousands of your customers. Text message marketing is extremely targeted because you can reach the right person at the right time at the right location with the right information.
When choosing a text message marketing company or a good mobile marketing sms company, make sure there are no set up fees, no per text message charges, no short code charges and no hidden charges. A good text message marketing company allow you to have unlimited number of subscribers and send unlimited text messages without all the other charges mentioned above.
Take your time and do your research properly before you jump right ahead. Take your time to research the cost, the solutions, hidden charges and understand how the system works. Our goal is to provide small business with affordable solutions and a robust system that is easy to use and understand so that every small business can take advantage of this medium to increase their mobile presence and as a result increase their business.
Nancy asks…
Poll: How effective has mobile marketing been for you?
Mobile marketing is the process of using an application to set up campaigns based on demographics of customers. Sending out promotional, viral and competition text messages to the appropriate people.
admin answers:
Mobile marketing is set to be the next big thing- it is more effective than any other type of marketing because it is so personal, ie if you receive a text message, you are bound to read it, even if just out of curiosity. However, it is only effective (and legal) if you have opted in to receive these messages (otherwise it is spam). This system is currently being tried out in shopping centers- imagine walking past a store and receiving a text message informing you of a special offer. Marketing doesn’t get any better than that!
Ken asks…
how to make money using mobile marketing Strategy?
mobile marketing is very popular recently. so what is the best strategy to make money from this?
admin answers:
I think you should try some online courses about mobile marketing. Check out the Warrior Forum.
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